A club founded by someone who simply wanted the best for himself and the people closest to him. Fifteen years later, it has become something far greater.
In 2011, Moshtak Farouk — known to everyone who matters as Misho — opened the doors of Pleasure & Pain Health Club in Thalwil with a simple intention. He wanted to build the club he had always searched for. A place where he and his closest friends could train at the highest level, in complete privacy, with people and equipment that matched the standard they held in every other area of their lives.
"I didn't build a business. I built a home."
That is still exactly what it is. In 2018, Anna Farouk joined. In 2021, the club became Tulua — a new name for something that had already proven itself over a decade. A second location followed in Zollikon. The founding philosophy never changed.
"I wanted a place where I could bring my closest friends and know that everything — every trainer, every piece of equipment, every detail — was exactly right. That was all. That is still all."
The Farouk Family
Misho and Anna built Tulua around the things they genuinely believe in — quality without compromise, people over numbers, and an environment where everyone feels at ease. Not the ease of indifference, but the ease that comes from being somewhere that was made with care.
They are not interested in fast growth or fleeting trends. What matters to them is something quieter. That every person who walks through the door feels respected. That the space feels harmonious. That the connections formed here — between members, between trainers, between the club and the people it serves — are real ones.
Tulua is a reflection of that.
The Team
Every trainer at Tulua is something in their own right — a competitive athlete, a movement specialist, a practitioner with decades of lived experience in their field. They did not come to Tulua to start a career. They came because Tulua is the kind of place that lets them do their best work.
Several have been here since the beginning. They know our members not just as members but as people. They know their history, their goals, their limitations and their potential. That depth of relationship cannot be replicated. It is what makes Tulua feel, for so many members, like a second home.
"We are endlessly grateful for the team we have built. They are not just exceptional at what they do — they are exceptional people. Tulua exists because of them. Every single day, they show up and give everything. We do not take that for granted for a single moment."
The Community
Tulua has always grown through its people. Every member has arrived through someone they trust — a friend, a colleague, a fellow member who said simply: you need to come and see this place. That is not something we engineered. It is simply what happens when a place is genuinely worth talking about.
The people who train here hold themselves to a standard. In their work, in their health, in how they show up for the people around them. You feel it the moment you walk in. Not in an intimidating way. In the way that makes you want to be better.
Children grow up here. Parents train while their children train alongside them. Grandparents and teenagers share the same floor. Members from completely different worlds become friends. That is not something we planned. It is something that grew, naturally, from building a place where the right people feel at home.
When you become a member of Tulua, you do not just gain access to a club. You join something. And once you are part of it, you never quite want to leave.
Tulua also works with selected partners who share our standards. For members interested in advanced longevity medicine and diagnostics, we offer priority access to the Swiss Center for Health & Longevity — our partner clinic in Zollikon.
What We Stand For
Membership at Tulua begins with a conversation. The best way to understand what we have built is to walk through the door. Request an invitation and we will take it from there.
Request an Invitation